"Birds born in a cage think flying is an illness" - Alejandro Jodorowsky
OUR MISSION
1. Empower Independent Thinking and Free Expression
We believe everyone should have the freedom to think, create, and express themselves without limitations. The world doesn’t need more control—it needs more curiosity, bold ideas, and open conversations. Instead of restrictive rules and imposed beliefs, we believe in empowerment—the power to question, to explore, and to shape our own perspectives. Through our work, we encourage people to challenge the status quo, embrace different viewpoints, and live authentically.
2. Share Unconventional Stories and Embrace Wildness
Stories shape the way we see the world. That’s why we publish books and content that break away from the ordinary, challenge societal norms, and invite people to think for themselves. We celebrate creativity in all forms, encouraging a spirit of wildness, adaptability, and fearless self-expression.
3. Foster Critical Thinking and a Supportive Community
True learning comes from questioning, debating, and discovering—not from blindly following. We believe in the power of community, where ideas can be explored freely, and different perspectives can be shared without fear. When we uplift and challenge each other, we grow—not just as individuals, but together.